The magic of pantomime: a vital tradition for West Midlands theatres
The countdown to Christmas is on, and with it, the eagerly anticipated pantomime season! For many families, this is a beloved tradition, a chance to embrace the silly and the sparkly. But for theatres across the West Midlands, it's so much more than that. It's a crucial period that can make or break their financial year.
But here's where it gets controversial... While Christmas pantos are a fun excuse to let loose, they are also a serious business venture for these theatres. For venues like Worcester Theatres and Theatre Severn in Shrewsbury, the success of their pantomime productions is vital to their survival and sustainability.
Sarah-Jane Morgan, the chief executive and artistic director at Worcester Theatres, puts it best: "It's vital for what we do and for our sustainability as an organisation." She goes on to explain that it's not just about the finances (although that's a big part of it), but also about connecting with the local community.
During the pantomime season, Worcester Theatres will stage Sleeping Beauty, expecting over 19,000 audience members to fill their 360-seater venue. This surge in theatre-goers provides a much-needed boost, helping the theatre navigate the quieter periods of the year.
Ms. Morgan emphasizes the impact of this tradition: "Without that surge in theatre-goers, there would be a huge detrimental effect on a theatre's financial situation." She believes that many smaller theatres, especially those with under 500 seats, rely on this period to stay afloat, and without it, "we would see a lot more doors closing."
And this is the part most people miss... Pantomime is a unique art form, a true community event. It brings people together, spanning generations and appealing to all ages. Craig Reeves, assistant theatre manager at Theatre Severn, describes it as "unlike anything else." He highlights how the show's broad appeal allows families to enjoy it together, creating lasting memories.
For Theatre Severn, the success of their pantomime production is crucial. It accounts for a significant portion of their annual attendance figure and is their most profitable show. The revenue generated allows them to be more adventurous with their programming throughout the year.
So, as we gear up for another pantomime season, let's appreciate the magic and the impact it has on our local theatres. It's a tradition that brings joy and financial stability, ensuring these venues can continue to thrive and entertain us for years to come.
What are your thoughts on the importance of pantomime? Do you think it's an essential tradition for theatres? Let us know in the comments!
